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By
UKMark & DutchMark Team Europe Editors
| Showtime
at The Stadium - Cardiff, Wales 20 October 2001 |
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| Millennium
Stadium |
The Red Hot Organization is the leading
international organization dedicated to fighting AIDS through
popular culture. Over the past ten years, Red Hot has produced
twelve groundbreaking albums and related television programs,
incorporating the talents of leading performers, producers,
directors and visual artists to raise funds and awareness for
HIV and AIDS. To date, these efforts have donated millions for
AIDS relief, making the company the largest and most
successful AIDS organization in the entertainment industry.
Recognizing that traditional methods of health education were
misdirected and largely ineffective, The Red Hot Organization
began an innovative effort that strategically uses mass media
to raise AIDS awareness, and insert discussion about the
issues which surround it into the popular lexicon.
Red Hot's ongoing work as a pro-social production company that
artists trust with their creative work sets it apart from most
charitable groups. By producing artist-driven projects that
integrate elements from music, film and other arts to both
entertain and educate, Red Hot has broken down the traditional
barriers between education, fundraising and entertainment.
With their critical success, Red Hot's innovative projects
have set the standard of artistic excellence for philanthropic
efforts within the music and television industry.
While marketing these AIDS-awareness related products in music
and the arts, Red Hot has also raised urgently-needed funds
for critical areas of AIDS research and education. Grants are
awarded in keeping with the priorities of the epidemic in
cooperation with existing AIDS organizations, such as the
National Minority AIDS Council, ensuring that scarce moneys
will be used to their best effect. Revenues from the sale of
our albums and videos in foreign countries remain within each
country to help support local AIDS prevention and relief.
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| Product/Article
Index |
Introduction
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Press
Releases
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Pre-Concert
Press
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Listen
Live!
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Concert
Report
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Photos
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Audio
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Videos
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Post-Concert
Press
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Television
Broadcast
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About
Red Hot
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Enchantment
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2001
Scheduled Events
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2001
Concert Pre/Reviews
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Charlotte's
Enchantment Tour
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Discuss
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Chat
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