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Tomorrow
The World For Charlotte |
Tomorrow The World
(Well, Monday) For Our Charlotte
Karen Price And
Anna Meredith
30/10/1999
TEENAGER
Charlotte Church is to star in the world’s biggest simultaneous
advertising campaign - expected to reach one billion people.
It could make
the Cardiff schoolgirl the world’s most famous child star.
The 13-year-old
Voice Of An Angel singer will appear in the Ford advert
and provide the music for the two-minute commercial which will be
aired on Monday.
The car giant
has spent around £6m to block book airtime in countries around the
world - known as a global roadblock - for what is thought to be the
largest ever screening of one commercial.
Charlotte
filmed her slot two months ago at a spectacular cliff-edge
amphitheatre in Penzance, Cornwall.
She was
approached after an advertising executive devising the campaign
heard her voice on the radio.
Her aria Just
Wave Hello, specially written for her by Danny Beckerman,
will potentially be heard in 300 million households.
Top record
producer Trevor Horn was drafted in to work on the music which will
be accompanied on screen by people from different cultures gesturing
hello and goodbye.
The ad was
filmed in nine countries, taking six months to make, and is designed
to welcome the new millennium, as well as celebrate the diversity of
Ford customers.
Charlotte said,
“It’s an amazing song and commercial - and for Ford to use Just
Wave Hello as part of this ad is cool.”
It crowns a
year in which she has met the Queen, the Pope, taken tea with US
President Bill Clinton and presented an award at the MTV Music
ceremony in New York.
She is also due
to take part in next weekend’s closing ceremony for the Rugby
World Cup at the Millennium Stadium.
The commercial
will be screened at 9pm.
Charlotte will
also perform Just Wave Hello live on MTV tomorrow.
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